Jouni Leino

'Prerequisite for designer's success is to understand the hopes, needs and wishes of the customer; also of the end-user, who the designer might not ever meet. The designer has to know the mechanisms of the industry and economy, but still stay brave and unprejudiced.
The basic everyday work is all about joineries, bendings and constructions, but the designer should keep his thoughts funny, even wild and reckless. His character should be temperamental and impulsive, but still he is expected to have guts to go through thousands of possibilities the forthcoming problem creates. Even if there is a lot of work and the product development projects take time, he should live a sparkling, bohemian celebrity's public life. He should be experienced but young. It is said to be possible.'

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