Location: Shanghai, China

Project time: 2024

Rouxianlai is a Northeast-style smoked & braised meat bistro located in Shanghai, China.

Traditional Northeastern Chinese delicacies such as smoked and braised meats, sweet & sour pork, and meat-stuffed pancakes have long been stereotyped as "rustic". Most Northeastern restaurants compete merely on low prices and large portions, and few iconic brands featuring authentic Northeastern flavors and culture have stood out in first-tier cities. As a native of Northeast China, our founder is committed to ushering in a Renaissance of Northeastern Cuisine. Centered on classic Northeastern smoked & braised deli, we keep innovating dishes to build a distinctive Northeastern-style tavern, where guests can enjoy hearty meat and fine drinks to their hearts' content.